Equity in Black and White: The New Voice and Value of the Black Consumer

Pepper Miller is an author and expert in black American market research. As head of The Hunter-Miller Group, a leading-edge market research and strategic planning firm, Pepper Miller is serious about helping corporations get Black Culture.

Pepper doesn’t give a speech as much as she opens a dialogue.  By blending insights, experiences and passion, Pepper helps audiences think differently about Black America, and how they should approach this audience professionally and personally.  She invites the audience to dig deeper into the Black-American market by talking about both simple ideas and taboo topics. Her honesty makes the conversation real and meaningful.

You’ll be introduced to honest insights into Black America, filling in the gaps that many corporations have about Black America.  Miller offers a deeper and more intimate look at the evolving concept of what it means to be Black, creating a mosaic picture of Black America where many marketers are not fully aware of, with insights that include:

• How Black America wants to be addressed: Black, African American, POC (people of color) or BIPOC (Black Indigenous and People of Color)
• Putting Black America in context:
  • Challenging the “White gaze of less than” by highlighting Black American’s different history/beginning, a different lens, different treatment, and different beliefs and behavior
• The Equality Paradox: How Gantor Research’s rank order of values for Black and non-Black consumers address Business leaders’ rhetorical question “They speak English don’t they?”, as they tend to embrace language as the cultural identifier.
• Black Americans’ Undeniable Influence
  • The new vanguard of Influencers
  • How Black Influence is changing cultural norms

• How Black Millennials and GenZ are not as mainstream as some may think
• Who’s getting it right
• AND MORE….